Barcelona’s attention is firmly on their La Liga clash with Real Valladolid this weekend, but the real tests lie just around the corner.
With a Champions League semi-final second leg against Inter Milan and a El Clasico against Real Madrid on the horizon, the Catalan giants are entering one of the most pivotal stretches of their season.
Both matches could define their campaign — a shot at European glory and a swing in the domestic title race hang in the balance.
Off the pitch, however, Barcelona have already scored a commercial victory that could boost morale and revenue ahead of these crucial fixtures.
As confirmed this morning, the club’s latest collaboration with Spotify has once again taken fans by storm — and the numbers back it up.
According to Mundo Deportivo, Barcelona have officially sold out all editions of their limited-edition Travis Scott shirts, which will be worn against Real Madrid on 11 May.
The shirts, released in four versions — two for men and two for women — flew off the shelves in just over an hour after launching at 9am local time.
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The most exclusive of the shirts, signed by the entire first team squad and limited to only 22 units, were priced at a staggering €2,999.99 each.
Meanwhile, the limited-edition collector’s versions, capped at 1,899 units and sold for €399.99 apiece, also completely sold out.
The total revenue generated stands at €1,585,161.80 — a huge return for just one merchandise drop.
The collaboration between Barcelona and Travis Scott marks the latest in a line of music-themed shirt promotions, following similar partnerships with Drake, Rosalia, The Rolling Stones, Karol G, and Coldplay.
These campaigns have added a pop-culture edge to Barcelona’s global brand, appealing to fans well beyond football.
The shirts will make their debut on the pitch at the Santiago Bernabeu in what could be a defining moment of the season for Hansi Flick’s side.
Barcelona are hoping the energy and hype around the Travis Scott shirt will translate into performance on the pitch.
After all, a win over Real Madrid could not only shake up the title race but also stamp the club’s authority off and on the field.
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