Ever since a groundbreaking sponsorship deal reshaped Barcelona’s marketing approach, their El Clasico kits have become a stage for music icons.
The tradition began with Rosalia’s Motomami branding in 2022, followed by the Rolling Stones’ legendary tongue logo, making each clash with Real Madrid a spectacle beyond football.
The upcoming showdown is expected to continue this trend, with reports suggesting another global superstar is set to make history by featuring on Barcelona’s shirt.
With each passing edition of El Clasico, anticipation grows over which artist will be next to join the ranks of those who have already left their mark.
While several names have been considered, only one has emerged as the frontrunner to take centre stage in this unique collaboration.
Ed Sheeran and Travis Scott were among those reportedly in contention, but Barcelona and Spotify appear to have set their sights on an artist with an unparalleled global following.
According to RAC 1, negotiations are in the final stages for Taylor Swift to be the latest star to have her name featured on the iconic Blaugrana shirt.
The American singer-songwriter, who was recently named Spotify’s Global Top Artist for 2024 with over 26.6 billion streams, could see her brand showcased on football’s biggest stage.
The move is seen as a strategic win for both parties, as Barcelona continues to expand its influence beyond football while Taylor Swift gains exposure to a new audience.
With her Eras Tour breaking records worldwide, this collaboration would align with her growing global footprint.
While no official announcement has been made, sources indicate only minor details remain before a final agreement is reached.
If confirmed, Swift’s name on the Barcelona shirt for El Clasico would mark one of the most high-profile crossovers between music and football to date.
As fans eagerly await confirmation, the prospect of one of the world’s biggest pop stars being linked to one of football’s most iconic fixtures only adds to the spectacle of the highly anticipated clash.
‼️ NOTÍCIA @EsportsRAC1
⭐️ TAYLOR SWIFT és la primera opció per ser l’artista de la samarreta del Barça en el clàssic del maig
✍️ L’acord està pendent dels últims serrells
🧐 Sobre la taula hi ha hagut diversos noms com el d’Ed Sheeran o el raper Travis Scott #frac1 pic.twitter.com/Wu0pJKec1g
— Esports RAC1 (@EsportsRAC1) March 26, 2025
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