FC Barcelona and Spotify are engaged in discussions to extend their successful sponsorship partnership, aiming to secure a lucrative agreement.
As the current agreement nears its conclusion, negotiations are underway to extend this successful collaboration.
The discussions come at a pivotal time for the club, with their rising stars and competitive success enhancing the value of their sponsorship assets, potentially paving the way for an even more lucrative deal.
According to Adria Soldevila on Que t’hi Jugues, Spotify is actively negotiating with FC Barcelona to renew their sponsorship for an additional four seasons, from 2026/27 to 2029/30, with a proposed deal worth €260 million.
The streaming giant, which has paid €57.5 million annually for the men’s and women’s first-team shirt sponsorship, plus €5 million for training kit branding, formally notified Barcelona of its intent to extend before the July 1 deadline.
The renewal clause in the 2022 contract guarantees Barcelona €65 million per season for the match shirt alone, totaling €260 million over the four years.
The current training kit deal expired on June 30, though Spotify’s logo remains visible.
Talks include the possibility of expanding the agreement to cover the training kit again, potentially adding €10 million for the front and €5 million for the back, currently branded by another sponsor.
Barcelona, buoyed by the emergence of talents like Lamine Yamal and their status as contenders for major titles, believes their shirt’s value exceeds the pre-agreed €65 million.
However, Spotify holds the option to renew under the existing terms.
The negotiations reflect the strong relationship between the two parties, with the partnership proving mutually beneficial over the past four years.
As discussions progress, Barcelona aims to maximize the deal’s value, leveraging its global appeal.
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