Barcelona reaped a massive financial windfall from the latest El Clasico against Real Madrid.
The latest El Clasico between Barcelona and Real Madrid went beyond the pitch’s performance, attracting thousands of fans and making extraordinary amounts of revenue for the Catalan club.
The high demand for tickets, along with the use of dynamic pricing, resulted in high prices, with Grandstand prices up to €1,250 and First Tier Goal seats at €745.
Even obstructed view Corner seats selling for €450 sold out with the blink of an eye, while Second Tier Goal tickets sold out by midnight on Friday.
The revenues were even bolstered by fans with VIP experiences, priced from €3,750 to €6,500, allowing wealthier fans to attend while creating extra revenue.
The notable presence of general fans outnumbered the 22,600 season ticket holders, allowing the stadium to be at full capacity at 50,000+ fans, flooding the stadium with energy.
According to RAC1, Barcelona is reported to have made €13.8 million in a single matchday from the match, beating the previous record for a Clasico matchday of €7.6 million from last season’s home Clasico with a total attendance of 50,112.
This is the most revenue the club has ever made in a single matchday, just from the intense rivalry between FC Barcelona and Real Madrid, and scarf marketing at the stadium.
The partnership with Spotify added an extra “flair” with rapper Travis Scott’s logo digitally placed front and centre on Barça’s T-shirt.
To this extent, Travis Scott arrived in Barcelona on Friday in advance of the match, hosting an exclusive VIP concert, as reported by Mundo Deportivo.
Scott’s VIP invitees included injured defender Jules Kounde and club legends Ronaldinho, Thierry Henry, Gerard Piqué, Carles Puyol, and Edgar Davids.
An infusion of star power, the historic Barcelona-Real Madrid rivalry, and creative pricing practitioners provided a thrilling victory on the pitch and a new financial benchmark off it.
The record-breaking €13.8 million haul signifies Barcelona’s unique ability to capitalize on the global appeal of El Clásico by blending a footballing passion with business savvy to maximize matchday revenue.
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