Human Mobile Devices (HMD) revealed two new mobile models inspired by FC Barcelona at an event hosted at the Barça Immersive Tour venue: the HMD Barça 3210 and HMD Barça Fusion feature club-inspired looks and exclusive content. The HMD Barça 3210 reimagines the traditional phone with a Barça twist.
It comes in the club’s Blaugrana colors and has a silver club crest. The phone features 12 Barça-themed wallpapers, a custom user interface, and secret messages from players like Robert Lewandowski and Gavi. It boasts a long battery life and a 2MP camera. However, it is not compatible with social media apps.
The HMD Fusion smartphone features glow-in-the-dark autographs of eleven Barcelona players, including Ter Stegen, Lewandowski, and Pedri.
It also includes a unique Barça visual collection, customized audio clips, player greetings, and alarm tones.
HMD’s Chief Marketing Officer, Lars Silberbauer, stated, “You can’t play football with a phone in your hand; these products prioritize living in the moment above screen time.”
Marc Bruix, FC Barcelona’s Director of Sponsorships, added, “We are delighted to see how a club sponsorship agreement has become something tangible with the launch of two Barça phones in collaboration with HMD, a company that promotes responsible screen use and puts technology at the service of the people.” This innovation enhances our connection with HMD while providing a new opportunity for our supporters to interact with Barça.”
