Barcelona partnership with Spotify has given the team an interesting way to mark their renowned jersey for El Clásico against Real Madrid.
Over the last couple of seasons, the Catalan heavyweights have been replacing the Spotify logo just for those matches with logos from famous music artists around the globe.
This has added a little culture to their famous rivalry with Real Madrid.
Music and football are often seen as two competing industries, but Barcelona made a long-term plan to blend them and offer some of the most famous artists in the world room on a football jersey that has reached into homes, so whoever they put on their jersey with Spotify became an important part of the meaning.
Leading up to a huge match in La Liga on May 11, Barcelona has announced another collaboration with Spotify; this time, they will release a special edition secondary jersey with American rapper and producer Travis Scott.
The jersey will display Scott’s ‘Cactus Jack’ record label logo and reflect another way for the club to be innovative by intersecting sports and entertainment industries.
Scott’s jersey will also be displayed in Barcelona’s women’s team kit for their Liga F match on May 18, which shows promotion for both men’s and women’s football.
Other big-name artists, including Ed Sheeran and Taylor Swift, were also competing for the jersey spot, but Spotify ultimately selected Travis Scott, a global music star with more than 67 million monthly listeners on Spotify.
In an exciting debut, Spotify is holding a “Pre-Clasico Concert” in Barcelona, as Travis Scott will be performing live in the city for the very first time.
The performance also adds an interesting layer of excitement to the build-up to the match.
The special Travis Scott jersey statue also represents the club’s modern identity and the increasing intersection of football, music, and pop culture.
Més que una equipació. Més que un partit. 𝙁𝙡𝙖𝙢𝙚 𝙤𝙣.
Barça x @spotify x @trvisXX 🌵 pic.twitter.com/bpvCmSsi1t— FC Barcelona (@FCBarcelona_cat) May 2, 2025
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