Barcelona’s off-field operations have increasingly become a critical component of the club’s overall strategy, with commercial and sponsorship deals playing a pivotal role in sustaining financial stability.
Recent years have seen the Catalan giants expand their presence across the globe, with pre-season tours and mid-season friendlies helping to grow their brand and fanbase in markets such as the United States, Asia, and South America.
With La Liga’s international calendar constantly shifting, clubs are adapting to new opportunities to maximise revenue while keeping players match-fit.
Even scheduling challenges, such as postponed fixtures, have prompted Barcelona to explore innovative ways to maintain income streams.
For a club balancing sporting ambition with commercial growth, every extra opportunity is being assessed carefully by the board.
Barcelona are now reportedly considering a December trip to South America that could provide a significant financial boost.
According to Mundo Deportivo, Barcelona have been offered around €7-8 million to play a friendly match in Peru, an amount the club reportedly considers “difficult to refuse.”
The interest in the South American fixture has reportedly grown after seeing their La Liga match against Villarreal in Miami cancelled, a situation which deprived the club of expected revenue.
President Joan Laporta has apparently briefed the players and coaching staff about the potential December trip, signalling that the club is keen to explore the opportunity.
If confirmed, the game would continue a recent tradition of Barcelona playing friendlies in December abroad, last year they faced Club America in the United States during the festive period.
While there is no confirmed date for the Peru match, it is understood that Barcelona plan to schedule it after their final domestic game of the 2025 calendar year.
The friendly would not only generate revenue but also further expand the club’s presence in South America, a market long associated with passionate football support.
For a squad focused on both domestic and European ambitions, the timing of such a fixture will need careful consideration, but the potential financial gain makes the prospect hard to ignore.
Barcelona’s board appears eager to secure this friendly, seeing it as an opportunity to combine commercial strategy with global brand growth in the run-up to Christmas.
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