FC Barcelona has issued a strong official statement rejecting any link to a controversial cryptocurrency project.
The club, ever vigilant about maintaining its reputation for integrity and fan trust, has chosen to address the matter proactively, underscoring its dedication to transparency in all commercial dealings.
As one of the world’s most iconic football institutions with a global fanbase exceeding 400 million, Barcelona recognizes the scrutiny that accompanies high-profile partnerships, particularly those venturing into innovative digital realms like blockchain and AI-driven privacy technologies.
This clarification comes at a time when sports clubs worldwide are increasingly exploring decentralized systems to enhance fan engagement, data security, and personalized experiences without compromising user privacy, as per the official FC Barcelona statement.
The statement reassures supporters that any collaboration aligns strictly with the club’s values, promising further updates as developments unfold, and reflects Barcelona’s strategic push into Web3 while navigating regulatory and reputational landscapes.
The statement specifically references the partnership with Zero-Knowledge Proof (ZKP), designating the company as FC Barcelona’s Official Cryptographic Protocol Partner through 2028 in a multi-year deal reportedly worth around $22 million.
This collaboration focuses on integrating ZKP’s privacy-first blockchain and decentralized AI for applications like secure fan data management, digital loyalty programs, and athlete performance analytics, providing visibility across the club’s platforms without endorsing cryptocurrency trading or investments.
Barcelona explicitly distances itself from any direct crypto involvement, emphasizing cryptographic trust via zero-knowledge proofs that verify data without revealing it.
This move positions Barcelona at the forefront of sports-tech innovation, balancing commercial revenue with ethical tech adoption amid global data privacy regulations.
While ZKP gains massive exposure to Barça’s audience, the club prioritizes controlled implementation to avoid past sponsorship pitfalls.
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