Barcelona are gearing up for one of the biggest matches of the 2025/26 season as the first El Clasico approaches on October 26 at the Santiago Bernabeu.
The Catalan giants have enjoyed a strong start to the La Liga campaign, and the fixture against Real Madrid promises to be another high-octane clash with league positions and pride on the line.
Fans are also keeping a close eye on squad updates, with key players returning from injury and Hansi Flick’s side showing cohesion in recent matches.
Ticket demand for the iconic fixture remains through the roof, and the club’s marketing team has already teased some surprises that could elevate this year’s Clasico beyond the usual football spectacle.
This year, Barcelona fans have an extra reason to get excited, as the club has confirmed that Ed Sheeran’s logo will feature on the front of their shirt for the historic clash against Real Madrid.
The move is part of Barcelona’s ongoing collaboration with Spotify, adding a cultural twist to one of the world’s most famous football matches.
Sheeran’s inclusion is tied to the promotion of his new album, Play, and follows the success of last season’s musical tie-in with Travis Scott during the second-leg Clasico.
A first look at the potential 2025/26 home shirt has already leaked online, courtesy of memorabilia1899.co via X, showing Sheeran’s logo prominently displayed.
Production of promotional material is already underway, with an official announcement expected shortly, sending waves of excitement across the Barcelona fanbase.
Since launching the Spotify collaboration in 2022, Barcelona have transformed El Clasico into more than just a football match, turning the fixture into a global cultural event.
Previous collaborations have included artists such as Drake, Rosalia, The Rolling Stones, Karol G, Coldplay, and Travis Scott, blending music, fashion, and sport in unprecedented ways.
By including Ed Sheeran this season, Spotify and Barcelona continue to push cultural boundaries, engaging fans worldwide and creating a spectacle that goes beyond the pitch.
With the singer’s logo set to feature on the shirt, this year’s El Clasico promises to merge Barcelona’s rich sporting tradition with contemporary music culture, making it a truly unforgettable event.
• Ed Sheeran x Spotify x Barça pic.twitter.com/6RdLigZgu1
— memorabilia1899.co (@memorabilia1899) September 29, 2025
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